The lightening pace at which NBC anchor Brian Williams lost credibility with the public is a important reminder to business owners, managers, and those in a leadership position that even a tiny fib can breach trust or confidence. Management professionals should avoid telling clients even so-called white lies, because trust is nearly impossible to regain once broken.
“Trust is a priceless commodity with which we work,” said Lisa Simmons, President of Beacon Management Services, an Atlanta based community association management company that serves condominiums, homeowner associations, mixed use and commercial properties.
Management companies should steer clear of telling even an innocuous lie, such as, “Sorry, I’m busy with a client right now,” when they are actually enjoying their morning coffee and crossword puzzle, said Ms. Simmons.
“Little white lies don’t accomplish anything. When people start exaggerating and padding,it destroys that credibility, presenting a face to the world that isn’t true. Once someone knows that a person is deceitful, they will assume he or she has been deceitful multiple times that they don’t know about. There will always be that doubt. Better to be honest and forthright. It always pays off in the end.”
Lisa Simmons can be reached at Beacon Management Services, (404) 908-2112 or firstname.lastname@example.org.